Post Description

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:

    Understanding online marketing
    Keeping business and personal accounts separate
    Developing a marketing funnel strategy
    Creating a branded Twitter page background
    Optimizing tweets to help them go viral
    Leveraging the latest Facebook features for pages
    Creating targeted Facebook social ads
    Customizing Facebook pages with iFrames
    Using Twitter and Facebook analytics to measure impact
    Reducing your workload with social media management programs