Post Description

In this course, SEO expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component-from keywords to content to code-and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.
Topics include:

    Understanding why indexing is important
    Using the Google AdWords Keyword Tool
    Dealing with frames, iframes, and popups
    Creating SEO-friendly URLs
    Using meta tags
    Clearing source code clutter
    Building links within the site
    Reviewing page content
    Building and submitting HTML and XML sitemaps
    Getting linked to from other sites