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Tiger Airways ?warts and all? new series, ?Air Ways? premieres on Sydney?s Channel 7 on Tuesday, 14th July at 7:30pm. Using the same format as the UK?s ?Airline?, a reality-tv series depicting the trials-and-tribulations of the discount carrier, EasyJet, ?Air Ways? depicts both the grit and glamour of its day-to-day operations. For example, the first episode is said to feature:

?a couple incensed at being hit with unexpected excess baggage fees for a pram. Then there?s a group of angry travellers whose leaders lose their cool after a 10-hour delay and lead a mini-revolution at the airport...

What I have been personally enjoying is the level of honesty discount carriers have taken upon themselves as of late ? it?s quite refreshing to have any company admit that beneath their squeaky-clean corporate image, day-to-day bads do happen. AirAsia has hysterical passengers, Jetstar has problems flying into Queenstown and now Tiger Airways? has folks that can?t check-in on time. The negative consequence is that consumers will once more be given ammunition to pummel discount carriers with, reinforcing the notion that cheap fares equate to poor-quality service. Honesty may be the best policy, as long as it doesn?t discount all the positive work that the low-cost carriers (and their marketing teams) have done.